how to use great free tech without loosing control to major tech companies or wasting your time!
In the 1930s US bars started to offer free lunches to entice customers in, who would then run up a large bar tab.
Hence the expression, “There is no such thing as a free lunch.”
You can access great free technology that works for you, if you first understand what the providers of the technology want from you! There are simple principles that will make sure you don’t loose control or waste your time online.
rank high and get the right traffic from Google with tools that generate and select the best keywords for you
Brainstorming can help you generate a list of SEO keywords by imagining what clients might ask Google.
Data is vital for narrowing that list, so you know which words rank you high and attract paying clients. For example, what ranks higher, New York, Manhattan or Brooklyn?
Paid solutions, such as SEM Rush are effective, expensive! We look at free option to get you started.
get an e-mail manager that gives you an edge in connecting with your followers
We have already looked at why e-mail is so vital to your success online. This review looks at why an e-mail manager is important and reviews the top free solutions.
professional Sign up tools that engage with visitors, build your following & reputation
We look at some of the techniques galleries use to engage with visitors to their websites, to tell their story, position as high value and have automated personalized interactions with visitors. We look at how you can achieve the same affect for free on your website.
A lightning quick, easy-to-use graphic design tool that makes your social media presence pop
Being able to quickly produce beautiful content for your social media feeds, in particular simple high impact videos, can really help you engage with followers.
Canva is perfect. It is simple, powerful, fast and allows you to effortlessly turn still images into great short video, with any music or sound effects you want.
how to find hashtags that improve your reach, targeting and branding
Display purposes is a great tool to help you brainstorm and map out hashtags based on the way these hashtags are used on instagram. It has three main features.
The hashtag generator creates a list, ranked by relevance. You can also map out how hashtags relate to each other online, which will help you have the right balance of hashtags. Finally, you can fly over a world map with popular hashtags based around cities and neighbourhoods.
using landing pages tools that tell your story and grow your mailing list
We review some great, free landing page builders, in particular compare landing pages builders that are great for story telling vs those focused on driving conversions.
We also have guides on why branding you profile is vital and how a landing page is a great way to tell you story with real impact.
How appointment engines can arrange meetings for you while you sleep
Appointment engines allow visitors to easily make appointments to contact you, either onlinge or offline.
They are convenient for visitors and another way to gently nudge visitors to get in touch and make meaningful connections with you.
Choose from an engine that gets you more visitors to your location, or an engine that schedules your phonically and online meetings.
why contact forms work in art work, and where to get great contact forms from
Contact forms are really important and effective in art because clients/collectors need more information to buy and are happy to get in touch.
More on why in Art, visitors want to get in touch, here.
We look at a great place to get free customisable contact forms.