Whether you are an artist, photographer, film maker, gallery owner or curator, you succeed by getting people to support you.
There is one killer question all great influencers ask that help them tailor their message ! We look at that question and how you ask it for maximum effect.
Different clients and people will need to see different selections of your artwork in order to understand your career, so making a mindful selection of your artwork with your target audience in mind is crucial to progressing in your career. But, what factors should you consider when selecting art for these portfolios.
In the past, great artists like Rembrandt achieved fame, but died destitute, because they weren’t paid what they were worth. That’s until the 20th century, when mass media, and now, social media gave artists control of their stories and their careers.
We look at how businesses, artists and art professionals use four simple principles to go from building a following, to building a career and building wealth.
The key to branding is understanding every non-trivial decision we make is for emotional reasons. All great artists intuitively understand this and use this to engage their followers, by talking in a deliberate and authentic way about three simple things.
Art is about building networks and relationships and the internet is the most powerful networking tool every built, if you know how to use it.
We look at how major online businesses and galleries turn traffic into relationships, and relationships into revenue by focusing on one thing.
Understanding that art collectors main focus isn’t art is key to engaging with them online.
They are fascinated by artists, and also the artworld. This is used by art professionals to grab their attention online, using five simple techniques.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop.
Understanding how to build the perfect landing page can help you drive your career and your following.
Understand why SEO is so important in art, and three simple tricks to win traffic.
We look at why google ranks sites high; how to use technology to create a list of keywords; how to use data to select the right keywords and where to put keywords on your website.
We use some advanced analytic tools to have a look at how the top art galleries drive traffic to their sites using Google searches and look at what we can learn from them.